Discover the Salesforce Characters and Mascots.
Salesforce characters represent the lighthearted aspect of the company. Every one of these characters serves a particular job and objective. The table below provides a summary of the Salesforce characters and Mascots.
| Character | Name | Representative of |
|---|---|---|
 | SaaSy | The End of Software |
 | Astro Nomical | Community and Inclusion |
 | Appy the Bobcat | Partners |
 | Blaze the Wolf | Customer Success |
 | Brandy the Fox | Salesforce Marketers |
 | Cloudy the Goat | Salesforce Admins |
 | Cody the Bear | Salesforce Developers |
 | Einstein | Einstein & AI |
 | Hootie McOwlface the Owl | Skills & Credentials |
 | Koa the Dog | Love & Longitivity |
 | Max the Mule | MuleSoft |
 | Ruth the Elephant | Salesforce Architects |
 | Genie the Rabbit | Salesforce Genie |
 | Flo the Flying Squirrel | Salesforce Flow |
Additional Resources
- Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends
- A Brief History of Salesforce Characters with Domenique Buxton.
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